The State Fair of Texas is famous for corny dogs, turkey legs, and just about anything you can drop in a fryer. So when the 2025 fair opened in Dallas’s Fair Park, one new stand stood out: Vegan Vibrationz, the first vendor in the fair’s 139-year history to serve an all-vegan menu.
Behind the counter were identical twin brothers Jovan and Josh Cole. For a family-run business from right here in DFW, it was a big moment, and for plant-based eaters across North Texas, it was a sign of how much things have changed.
From a farmers market pop-up to Fair Park
The Coles started Vegan Vibrationz in 2018 as a pop-up at the Dallas Farmers Market. It grew into a food truck, and then into a restaurant at Legacy Food Hall in Plano. Jovan had gone vegan a few years before they started, and the brothers built their menu around a simple idea: plant-based food can be every bit as fun and filling as the comfort food people grew up on.
Getting into the State Fair is no small thing. In 2025, the fair had about 265 food vendors, and new spots are hard to come by. Being the first all-vegan one put Vegan Vibrationz in the news across Dallas, and PETA gave the brothers its Compassionate Business Award.
What’s on the menu
This isn’t salad-bar food. Their best seller is a plant-based take on the Crunchwrap: a grilled tortilla filled with seasoned plant-based meat, black beans, a creamy cheese made from coconut milk, chipotle aioli, lettuce, and tomato. The menu also has burgers, a chicken-style sandwich, loaded nachos, and smoothies and juices.
Josh told NBC 5 that people expect vegan food to look like a plate of salad, and they’re surprised when it doesn’t. That surprise is the point. A lot of fairgoers who’d never order “vegan” on purpose walked away having enjoyed a meal without any meat or dairy.
Back for year two
And they came back. At the 2026 fair, the 140th, Vegan Vibrationz returned for a second year, and it was still the only all-vegan booth on the grounds. The brothers added a new item too: a smoked BBQ jackfruit sandwich, alongside the Crunchwrap, chicken-style sandwich, loaded nachos, and BBQ jackfruit loaded fries.
Why this matters
The State Fair is about as Texan as it gets. When a fully vegan stand shows up there, it says something about where plant-based eating is headed: not off to the side, but right in the middle of everyday life, at the places families already go.
And you don’t have to wait for a fair to eat this way. Plenty of other stands at the fair already offer vegan options, and DFW has more plant-based restaurants than ever. Our guide, Five Plant-Based Restaurants Worth Visiting in DFW, is a good place to start.
The Cole brothers have said they hope they’re the first, but not the last. Two years in, they’re still the only all-vegan stand at the fair. We’re cheering for more to join them.
Sources: State Fair of Texas (bigtex.com), 2025 and 2026. NBC 5 Dallas-Fort Worth. CBS Texas. The Dallas Morning News. D Magazine. PETA.
